News Room

Aug. 21, 2012
Prima Limited
Sumitomo Corporation

Joint Acquisition of Australian Frozen Dough Business by Asia's top Flour Mill Group Prima Limited and Sumitomo Corporation


Prima Limited (Head Office: Singapore; Chairman & CEO: Primus Cheng; "Prima") and Sumitomo Corporation (Head Office: Chuo-Ku, Tokyo; President & CEO: Kuniharu Nakamura; "Sumitomo"), will jointly acquire Australian frozen dough business and its assets previously controlled by the Yarrows group of companies ("Yarrows Group") with its Head Office in Manaia, New Zealand, the largest Frozen Dough manufacturer in Oceania.

Yarrows Group supplies frozen dough products to quick service restaurants and in-store bakeries in Oceania, as well as to Subway® Restaurants (Oceania Subway® Regional Office: Brisbane AUS) in the region and in Asia*.  Suprima Frozen Foods Pty Ltd ("Suprima"), newly established by Prima and Sumitomo, each holding 40%, together with the current management holding 20% stake, will inherit the manufacturing facilities of Yarrows Group in Sydney and Perth, Australia, as well as its client base. The two plants together, the market share of frozen dough (excluding pastries) reaches to approximately 90% in Australia.  Suprima will focus to grow the business in the Australian bakery market which showed a constant growth of 2.2-2.6% per annum in the last decade, especially in the segment of food service including quick service restaurant, which is expected to grow more than 4% per annum.

The acquisition is considered to be another fruit under the Collaboration Agreement signed between Prima and Sumitomo in 2006, where businesses and investments related to flour milling and its products in Asia are targeted.  Both companies will seek synergies between Suprima and its existing businesses, such as, Sumitomo's Australian grain origination business (Emerald; Head Office: Melbourne, Australia) or the Chinese flour mill joint venture by Prima and Sumitomo (Xinghua Cereal & Foods; Head Office: Qindao, PRC), to further expand into the food service industry in Asia.  The Companies wish to contribute to enhancing consumer's choices on westernized food in the region, by connecting the value chain from grain to downstream flour products.

*The Subway® restaurant chain is the world's largest submarine sandwich franchise, with more than 37,000 locations in 100 countries.  Established in 1965, in Connecticut, USA, today there are over 1550 Subway® restaurants in Oceania. For more information about the Subway® brand visit www.subway.com. 'Subway' is a registered trademark of Doctor's Associates Inc.; the brand owner of the Subway® restaurant chain.

【Outline of Prima】

Name of the company Prima Limited
Chairman & CEO Primus Cheng
Head Office Singapore
History After establishing the first flour mill in South East Asia in Singapore in 1961,a flagship plant in Sri Lanka, the largest flour mill in the world, under one roof, in 1977, and established two mills in Shangdong Province, PRC, . It's total milling capacity reaches 1.8 million tons, which is approximately one third of the total milling capacity in Japan.
Diversification Its activities are expanded from flour mill to processed products such as premix and frozen dough, as well as retail bakery chain in Singapore.